Collect the right logo files
Keep your approved logo versions in one place, with clear names that explain when to use each one. Include a version for light backgrounds and one for dark backgrounds if your identity requires both. Preserve the proportions and leave enough space around the mark.
Define colour and type roles
Record your core colours and explain their intended uses. Identify a heading font and a body font, then include examples of their sizes and weights. If a font needs a licence, keep the relevant usage information with the kit so the person preparing your materials can check it.
Show the system in action
Create a sample social graphic, a simple document cover and a website section. These examples reveal whether the rules work together. Use consistent alignment and a recognisable image style, while leaving enough flexibility for different messages.
Keep the kit easy to use
A short, clear guide is more helpful than a large document nobody opens. Add a page of practical examples and name one location as the home of the approved files. Review the kit when your business changes so new materials build on the same foundation.
