Concept project / Transport & logistics

Coastline Logistics

A clearer route to an enquiry.

Web DesignIndependent fictional business study

The brief

A more considered
first impression.

This is an illustrative project for a fictional business. It demonstrates design decisions and is not a commissioned client project.

The challenge

Transport services were buried in dense text, leaving customers unsure which service to request.

The design direction

Service-led navigation, concise explanations and a shipment enquiry give visitors a straightforward route from question to quote.

Services demonstrated

Website strategy, visual design, responsive layout and enquiry journey design.

A closer look

The transformation, screen by screen.

Coastline Logistics redesigned desktop homepage

Coastline Logistics original concept layout

‹ ›

BeforeAfter

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Design decisions

Details that make
the difference.

Services organised around customer needs
Readable shipment information
A dedicated quote request

Visual foundation

#187C7D · #101B35 · #F6F2EA

Plus Jakarta Sans

The layouts explore content hierarchy, mobile readability and visible enquiry actions. They illustrate design direction, not a measured conversion result.

Keep exploring

Another point of view.

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Nuru House

Inspired by what you see?

Your business.
Your own direction.

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