Website RedesignIndependent fictional business study
The brief
A more considered first impression.
This is an illustrative project for a fictional business. It demonstrates design decisions and is not a commissioned client project.
The challenge
A crowded property website made it difficult to distinguish listings or find a clear next step.
The design direction
An editorial layout gives the properties room to breathe. Clear listing details and a focused viewing enquiry make the journey easier to follow.
Services demonstrated
Website strategy, visual design, responsive layout and enquiry journey design.
A closer look
The transformation, screen by screen.
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BeforeAfter
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BeforeAfter
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BeforeAfter
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Design decisions
Details that make the difference.
A clearer hierarchy for property details
Consistent mobile navigation
A focused viewing enquiry
Visual foundation
#8E4D35 · #101B35 · #F6F2EA
DM Serif Display + Plus Jakarta Sans
The layouts explore content hierarchy, mobile readability and visible enquiry actions. They illustrate design direction, not a measured conversion result.
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