Concept project / Boutique hospitality

Nuru House

A more inviting first impression.

Website RedesignIndependent fictional business study

The brief

A more considered
first impression.

This is an illustrative project for a fictional business. It demonstrates design decisions and is not a commissioned client project.

The challenge

A generic hospitality layout did little to communicate the character of the stay or explain the available rooms.

The design direction

Atmospheric imagery, considered typography and structured room information create an experience that feels like the destination.

Services demonstrated

Website strategy, visual design, responsive layout and enquiry journey design.

A closer look

The transformation, screen by screen.

‹ ›

BeforeAfter

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Design decisions

Details that make
the difference.

Room information is easier to compare
A cohesive visual atmosphere
A clear stay-enquiry journey

Visual foundation

#676B42 · #101B35 · #F6F2EA

DM Serif Display + Plus Jakarta Sans

The layouts explore content hierarchy, mobile readability and visible enquiry actions. They illustrate design direction, not a measured conversion result.

Keep exploring

Another point of view.

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Inspired by what you see?

Your business.
Your own direction.

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