Concept project / Creative consultancy

Forma Studio

Ideas with room to make an impact.

Web DesignIndependent fictional business study

The brief

A more considered
first impression.

This is an illustrative project for a fictional business. It demonstrates design decisions and is not a commissioned client project.

The challenge

An inconsistent portfolio left the studio’s services and creative direction unclear.

The design direction

A confident typographic system brings the work forward, with service explanations and project briefs giving each piece context.

Services demonstrated

Website strategy, visual design, responsive layout and enquiry journey design.

A closer look

The transformation, screen by screen.

Forma Studio redesigned desktop homepage

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BeforeAfter

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Design decisions

Details that make
the difference.

A consistent project presentation
Clear service descriptions
A simple project brief

Visual foundation

#ADA736 · #101B35 · #F6F2EA

Plus Jakarta Sans

The layouts explore content hierarchy, mobile readability and visible enquiry actions. They illustrate design direction, not a measured conversion result.

Keep exploring

Another point of view.

Concept project

Sable & Stone

Concept project

Coastline Logistics

Inspired by what you see?

Your business.
Your own direction.

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